Future of Audiences

Audiences

“Music exists to be heard or not at all. The audience is the most important instrument.”

- Dan Visconti, New Music Box

Future of Audiences

The ground beneath the feet of American orchestras has shifted. It’s not 1919 — or even 1999 — anymore, and the LA Phil’s future success means contending with rapidly changing consumer buying patterns, technology and demography. Attracting new audiences and engaging them deeply will be essential to the organization’s ability to not only survive, but to thrive for another 100 years.

The Centennial Campaign will provide the risk capital necessary to invest in the type of research, technological development and engagement initiatives that will identify and build the audiences of the future.  

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Orchestra VR Goes Inside the Sound

Engaging today’s audiences requires understanding the role technology plays in how music is experienced. Always innovating, the LA Phil is actively exploring the use of new technologies in audience engagement with projects like Orchestra VR. 

The first virtual reality experience produced by the LA Phil, and one of the first of its kind in the world, Orchestra VR transports audiences into Walt Disney Concert Hall for a 360° 3D performance featuring the opening of Beethoven’s timeless Fifth Symphony, performed by the Los Angeles Philharmonic and conducted by Music & Artistic Director Gustavo Dudamel.

Wired magazine’s Jessi Hempel described the experience: “No programming has moved me as much as four minutes of classical music put together by the Los Angeles Philharmonic’s crack digital initiatives team.”

Orchestra VR Goes Inside the Sound

Engaging today’s audiences requires understanding the role technology plays in how music is experienced. Always innovating, the LA Phil is actively exploring the use of new technologies in audience engagement with projects like Orchestra VR. 

The first virtual reality experience produced by the LA Phil, and one of the first of its kind in the world, Orchestra VR transports audiences into Walt Disney Concert Hall for a 360° 3D performance featuring the opening of Beethoven’s timeless Fifth Symphony, performed by the Los Angeles Philharmonic and conducted by Music & Artistic Director Gustavo Dudamel.

Wired magazine’s Jessi Hempel described the experience: “No programming has moved me as much as four minutes of classical music put together by the Los Angeles Philharmonic’s crack digital initiatives team.”

Giving Opportunities

The LA Phil offers a range of opportunities to donors interested in the future of audiences, from the underwriting of ticket subsidy and community engagement programs to the provision of risk capital for technological innovation.

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Connect the Community

The LA Phil is committed to engaging a diverse patchwork of communities and cultivating the next generation of concert-goers. The Centennial Campaign will enable the LA Phil to build upon its work in this area and ensure that it remains central to the life of a pluralistic Los Angeles.

Invest in Technology

Technology has a role to play in every aspect of the LA Phil’s interactions with its audiences. The type of behind-the-scenes access offered by websites, mobile apps, online video series and downloadable recordings is essential to turning the occasional concert-goer into a lifelong fan. The Centennial Campaign offers us an opportunity to be as innovative with our audience engagement strategies as we are with our artistic product.  

Invest in Technology

Technology has a role to play in every aspect of the LA Phil’s interactions with its audiences. The type of behind-the-scenes access offered by websites, mobile apps, online video series and downloadable recordings is essential to turning the occasional concert-goer into a lifelong fan. The Centennial Campaign offers us an opportunity to be as innovative with our audience engagement strategies as we are with our artistic product.  

Provide Points of Entry

While Dudamel’s spirited populism and the organization’s sense of openness have done much to demystify classical music, the perceptions that surround the art form can still be a barrier to participation. In response to this challenge, the LA Phil will meet audiences where they are, both literally and figuratively, opening new doors through community-based concerts and adult education programs.

How do I help?

By making a gift to support the Centennial Campaign today!

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